What is SEO ? search engine optimization 2021 | for biginners
What is SEO ? search engine optimization 2021
SEO Definitions
Below you may notice most ordinarily Use SEO Definitions!
Algorithm – is an effective method for solving a problem expressed as a finite sequence of steps. Algorithms are used for calculation and data processing, and have a list of well-defined instructions for completing a task. Visit the Google Algorithm article for a more in-depth explanation!
ALT Tags/Attributes – markup language tags that give text as another to the graphics on an internet page.
Analytics – mensuration of web site statistics like the amount of holiday makers, wherever they arrived from, and the way a lot of time they spent on a web site.
Anchor Tags/Anchor Text – Text wont to produce links to alternative pages. Text is displayed as a link rather than the URL for the link being displayed. associate degree anchor tag will purpose users to a different online page, a file on the online, or maybe a picture or sound file. you're most likely most at home with the anchor tags wont to produce links to alternative websites.
Backlinks – Links that square measure directed to your web site from another computing machine on the online.
Black-Hat SEO – Unethical SEO Strategies! nice example would be Keyword Stuffing!
Blog – an internet web site wherever entries square measure written in written account order and unremarkably displayed in reverse written account order.
Blogroll – a listing of links to alternative journals or websites that the author of the blog frequently likes to read!
Bounce – The term wont to describe an internet web site traveler landing on an internet page and in real time clicking removed from it.
Broken Links – URL’s or text-based links that don't cause the expected page.
Call to Action – a press release that entices a possible client to create a procurement, sign on for a story, or take another desired action.
Canonical Issue – once an internet web site is accessible victimisation each the computer network and also the non-www version of its URL. Search Engines will treat these URL’s as separate sites altogether. this can be called a canonical issue. Matt Cutts of Google states it this way… “Canonicalization is that the method of choosing the simplest URL once there square measure many selections, and it always refers to the house page.”
Cascading vogue Sheets (CSS) – CSS may be a style-sheet language wont to describe the presentation of a document written during a language. Its commonest application is to form a mode for the online pages (the look and feel of the online page) written in markup language and XHTML, however the language is applied to any quite XML document.
Container Tags – a group of markup language tags that contain a full command. typically indicated by the gap and shutting tags (e.g. Bold).
Cookies – Parcels of text sent by a server to an internet browser then sent back unchanged by the browser every time it accesses that server.
Crawlers – computer program programs that crawl from one web site to a different, following the links given to them or enclosed within the page they're examining, see Spiders.
Database – a set of data keep during a pc during a systematic method such a bug will consult it to answer queries.
Dynamic Content – Content that changes frequently — typically news, journal content, or alternative kinds of simply renewable content resources.
Error 404 – an internet {site|website|web web site} error that seems once a particular URL can not be found and no alternative indicatior that the online site exists is obvious.
FTP – File Transfer Protocol (FTP) may be a commonplace network protocol wont to copy a file from one host to a different over a TCP/IP-based network, like the net. FTP is made on a shopper-server design and utilizes separate management and knowledge connections between the client and server.
Google Analytics – an internet web site statistics mensuration program.
Google Sandbox – The Google Sandbox is associate degree alleged filter placed on new websites. the simplest thanks to describe the Google Sandbox would be to mention that the new web site is given a probation amount, thus it's unbroken in less than expected for searches, before being given its full worth for backlinks and content written. during a shell, your web site can got to prove itself worthy to be hierarchal by Google.
Grid Hosting – Grid Hosting Technology may be a versatile hosting platform that distributes your web site content among multiple servers as opposition only one server (Shared Hosting).”
Header Tag – The markup language tag that denotes the header of an internet page (represented by H1, H2, H3 etc.)
Hierarchical – The chain of command (ie the method authority is organized… the extent of authority). graded systems square measure as standard in pc systems as they're in alternative walks of life. the foremost obvious example of a graded system in computers may be a classification system, within which directories have files and sub-directories to a lower place them. Such a file organization is, in fact, referred to as a graded classification system .
Htaccess File – once a visitor/spider requests an internet page via any means that, your internet server checks for a .htaccess file. The .htaccess file contains specific directions surely requests, as well as security, redirection problems and the way to handle bound errors.
HTML – that stands for machine-readable text Markup Language… it's the predominant language for sites. it's written within the variety of markup language components consisting of “tags” enclosed by angle brackets at intervals the online page content. it's the building blocks of all basic websites.
HTML Tags – Code components during a online page that establish completely different components of the online page that the browser can skills to show it.
HTTP – machine-readable text Transfer Protocol (HTTP) is associate degree application-level protocol for distributed, cooperative, multimedia system info systems. communications protocol defines however messages square measure formatted and transmitted, and what actions internet servers and browsers ought to absorb response to numerous commands.
Hyperlink – A link (or link) may be a word, cluster of words, or image that you just will click on to leap to a brand new document or a brand new section at intervals the present document.
IMG altitude Tags – associate degree markup language tag wont to outline various text in situ of a graphic within the event that the graphic can not be displayed.
Impressions – the amount of times that folks see an internet page or advert.
Inbound Links – Links to your {web web site|internet site|site|computer|computing machine|computing device|data processor|electronic computer|information processing system} from somebody else’s site.
Indexing – a way by that sites square measure classified in computer program databases… a way of organizing your info.
Internal Links – The links that lead from one page to a different at intervals the structure of one computing machine.
Javascript – Javascript may be a client-sided script that may act with markup language ASCII text file, facultative internet authors to boost their sites with dynamic content, it permits larger interactivity during a document by responding to user events. Example (one of many): Javascript is wont to modify a change image to look once you mouse over associate degree object.
Keyword Density – The frequency with that chosen keywords or phrases seem on an internet page compared to the opposite text on the page.
Keyword Prominence – this suggests however near to the start of the page’s Title, Heading tags, or Meta description your keyword or keyword phrase is placed.
Keyword Proximity – Refers to however shut 2 or additional keywords square measure to every alternative. you may deliver the goods higher rankings if you place your keywords approximate.
Keyword analysis – may be a apply employed by computer program improvement professionals to search out and analysis actual search terms folks enter into the search engines once conducting a pursuit.
Keyword Spamming – The apply of overusing keywords in an effort to trick search engines into ranking an internet web site higher in search results.
Keyword Stuffing – The repeat of your keywords too over and over on an internet page, either in text or in markup language tags than is acceptable.
Landing Page – the online page to that guests square measure directed after they click through an advert.
Linkbait – website that's placed on a journal or a web site to draw in inward links (backlinks) from alternative websites to boost your Search-Engine Rankings.
Link Tag – associate degree markup language tag that defines a link at intervals a document. The markup language code used is as follows:
<a href=”URL HERE”>Text Link Here</a>.
Long Tail Keyword analysis – extremely targeted, niche keywords. “Broad” vs. “Long Tail”… Example: Broad Keyword – fraud; Long Tail Keyword – web Identity larceny Statistics. What you’ve done is narrowed down the search by giving the precise info you're trying to find regarding “Identity Theft”.
Latent Semantic Indexing (LSI)– markup language sitemaps are literally associate degree markup language page with links to internal pages. they're accustomed list all hyperlinks of various sections and pages of your blog/website. though associate degree markup language site map is primarily created for human guests, this page acts as proxy for internal pages and their primary scope is to cut back the quantity of steps the crawler ought to follow to succeed in the ultimate target (the url).
Meta – The prefix meta is employed to mean concerning (its own category). for instance, information is information concerning information (who has created it, when, what format the info is in so on).
Meta Tag – to place it in short, the meta tag is employed by search engines to permit them to additional accurately list your website in their indexes. The tag provides information concerning the hypertext markup language document and area unit usually accustomed specify page description, keywords, author of the document, last changed, and alternative information. The tag continually goes within the pinnacle part.
Metadata – sites usually embrace information within the variety of meta tags. Description and keywords meta tags area unit ordinarily accustomed describe the online page’s content. Most search engines use this information once adding pages to their search index.
NoFollow Tag – Associate in Nursing hypertext markup language tag that tells programme crawlers that they must not follow a selected link or set of links on an internet page.
Off-Page improvement – ways for programme improvement that area unit done off the pages of an internet site to maximise its performance within the search engines for target keywords associated with the page content. Examples will be: getting links from high ranking publisher {site|website|web website}s; Search-engine submission; directory submission; social media Associate in Nursingd bookmarking sites; something to achieve traffic back to your site and show your site as an authority.
On-Page improvement – Factors that have a bearing on your internet site or web content which will be listed within the natural search-engine results pages. some samples of on-page improvement embrace the hypertext markup language code, meta tags, keyword placement and keyword density together with acting alternative tasks to make a search-engine friendly website.
Organic Keywords – Keywords that seem naturally on sites and draw good programme rankings. These area unit sometimes keywords that no paid keyword advertising programs or alternative paid advertising efforts area unit concerned.
Organic SEO – to be precise, SEO efforts that area unit integrated with internet site style and don't need a financial investment.
PageRank – a way by that sites area unit stratified in Google search results.
Ping – a way of notifying journal directories and search-engines that your journal has been updated.
Plug-ins – A mini-application that performs a selected operate once it's put in as a vicinity of a bigger program.
Protocol – A protocol could be a set of pointers or rules. Examples: prescript could be a set of directions for transferring information. | net Protocol (IP) is that the principal prescript used for relaying datagrams (packets) across Associate in Nursing internetwork victimisation the net Protocol Suite.
Reciprocal Link – once 2 websites link to every alternative. sometimes a accordant linking relationship, although reciprocal linking may also occur naturally for websites within the same topic space.
Robots – pc programs that visit an internet website supported links and alternative criteria commenced by the programme rule.
Robots Meta Tag – an easy mechanism to point to visiting net robots whether or not a page ought to be indexed, or if links on the page ought to be followed.
Robot.txt – The file that's accustomed tell robots and crawlers what to not crawl on your website.
RSS Feed – RSS stands for “Really straightforward Syndication”, it’s a syndication feed that grabs news, blogs, or alternative activities and presents the reader with up-to-date content.
Scraping – called net scraping that is that the method of mechanically assembling net info. net scraping (also known as net harvest home or net information extraction) could be a pc computer code technique of extracting info from websites.
Search rule – A mathematical equation accustomed outline what words or phrases somebody is trying to find and the way the collected results ought to be came back to them.
Search Directory – a list of the various sites on the market on the net, divided by class and subcategory.
Search Engine – is intended to look for info on the globe Wide net and FTP servers. The search results area unit typically bestowed during a list of results and area unit usually known as hits. the data could include sites, images, info and alternative kinds of files.
Search Engine improvement (SEO) – is that the method of rising the visibility of an internet website or an internet page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Sitemap HTML Version – hypertext markup language sitemaps are literally Associate in Nursing hypertext markup language page with links to internal pages. they're accustomed list all hyperlinks of various sections and pages of your blog/website. though Associate in Nursing hypertext markup language sitemap is primarily created for human guests, this page acts as proxy for internal pages and their primary scope is to cut back the quantity of steps the crawler ought to follow to achieve the ultimate target (the url).
Sitemap XML Version – associate degree XML file that lists URLs for a web site together with further information concerning every URL (when it had been last updated, however typically it always changes, and the way vital it's, relative to alternative URLs within the site) so search engines will additional showing intelligence crawl the positioning.
Social Bookmarking – some way for web users to store, classify, share, and search web bookmarks.
Social Media – a gaggle of web-based applications that change individuals with like interests to share that interest and alternative components of their lives through participation in an internet community.
Spiders – internet crawlers that examine and index sites.
Static sites – ar sites that ar delivered to the user specifically as hold on, in distinction to dynamic sites that ar generated by an internet application, user interaction.
Stemming – the expansion of 1 connected word from another, victimisation prefixes and suffixes, e.g. “game”, “gamer”, “gaming”, “endgame”.
Stop Words – tabu words that may cause an enquiry engine to prevent crawl your computer.
301 airt – A search-engine friendly piece of code to maneuver your entire computer from one domain to a different. The 301 airt is your best bet to stay your current search-engine rankings. you'll conjointly use the 301 airt any time you progress a page from one location to a different on your computer.
Tags – within the markup language syntax, most parts ar written with a begin tag associate degreed an finish tag, with the content in between. Tags ar composed of the name of the component, enclosed by angle brackets. For Example: a paragraph, that is described by the p component, would be written as:
In the markup language syntax, most parts ar written …
.
TCP/IP – the net Protocol Suite is that the set of communications protocols used for the net and alternative similar networks. it's usually conjointly called TCP/IP, named from 2 of the foremost vital protocols in it: the Transmission management Protocol (TCP) and also the web Protocol (IP), that were the primary 2 networking protocols outlined during this customary.
Title Tags – markup language tags that outline the title of an internet page.
URL – Stands for Uniform Resource surveyor, which suggests it's a homogenous (same throughout the world) thanks to find a resource (file or document) on the net. The URL specifies the address of a file and each file on the net includes a distinctive address.
URI – Stands for Uniform Resource symbol, and it’s the official name for those belongings you see all the time on the net that begin ‘http:’, ‘FTP’ or ‘mailto:’, etc. A URI could be a customary international symbol for an online resource which will be native or remotely-accessible. URIs follow identical general syntax as URLs; in reality, URLs ar one sort of URI. Whereas URLs perpetually talk to network addresses (including a protocol specification, host name or address, and native path), a URI doesn't essentially talk to a foreign resource. for instance, the URI file:///c:/ specifies a neighborhood directory. as a result of file doesn't talk to any specific network protocol, this URI isn't conjointly a URL (an straightforward method of watching this can be to merely assume ‘URL’ whenever you see ‘URI’).
Weblog – A journal (a mix of the term internet log) could be a sort of web site or a part of an internet site.
XHTML – protractible machine-readable text terminology (XHTML) could be a family of XML markup languages that mirror or extend versions of the wide used machine-readable text terminology (HTML), the language during which sites ar written.
XML – protractible terminology (XML) could be a set of rules for encryption documents in machine-readable kind. perhaps it's a touch arduous to grasp, however XML doesn't DO something. XML was created to structure, store, and transport info.
XML Sitemap – A file that lists all the URL’s for an internet web site. This file is sometimes not seen by web site guests, solely by the crawlers that index your web site.
If you recognize of any definitions that require to be value-added to the current list, please let ME know!
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