Semantically Related Keyword Research = SEO Increase!

Using Semantically Related Keyword Research!

Using Semantically Related Keywords in your content allows the search engines to determine a page’s relevance based upon its subject matter, rather than keyword density. You can construct your sentences and paragraphs using semantically linked words to help make your pages extremely relevant to your particular search terms; covering as many thematically linked terms as possible helps establish high relevancy and a natural tone within your content.

In the world of organic search, semantically related content refers to words that are connected thematically to a specific search query. For example: Computer, QuickTime, Mac, iPod, Macintosh, iPad, Mac Computer are all related terms synonymous for Apple Inc.

There are Google tools available to assist you in finding terms related to your search. If you go to http://www.google.com/, type in the search bar “~apple” (don’t forget the “~” you’ll find next to the keyboard key # 1), click the Search button to see the results in BOLD lettering.

Let’s take it one step further… with your search word “~apple” still in the search box, click on the link to your left “More search tools”, when the drop-down menu opens, scroll down and click on the “Related searches” link to come up with possible additional words at the top of the page.

For the word Apple, I did not see many additional synonyms that could be used, but when I typed in the words “~MLM Leads”, I received many more usable phrases.

A Great Semantic Keyword Research Tool!

Another great source for semantically related keyword research can be found at www.Quintura.com/. Navigate to quintura.com, type in any word in the Search bar that you would like to find the related keywords to, then click the Search arrow. On the search results page you will notice other terms in the keyword cloud that are related to your initial search.

You can place additional PageRank weight by the use of Semantic Indexed related keywords in your content. Without the use of related keywords, your pages will have a lowering value if they only match a specific keyword term, and do not back your content up with related terms.

For anyone that follows relevancy algorithms by keeping an eye on the results and ranking pages, the following is true… at least for Google:

The Google search-engines do make an attempt to figure out related phrasing when the algorithm processes queries, improving the rankings of pages with related phrases even if those pages are not focused on the target term

Many pages that are focused too much on one keyword phrase have a tendency to rank worse for what some SEO experts would call over-optimizing.

It’s been my experience that pages that are focused on a larger amount of related keywords have a tendency to have more stable rankings for the main keyword or phrase and rank for a wider net of keywords.

Closing Comments About Related Semantic Keywords and Indexing!

Understanding the relationship of the semantic related words is just another piece of the relevancy algorithms, and many sites will shift either up or down in the search-engine rankings because of it. Many sites that focus too much on a particular keyword or keyword phrase will suffer in the rankings, and those that do their diligence to find related keywords will prosper.

It is Said that CONTENT IS KING, and Semantically Related Keywords Can Help, But if You are Starting to Wonder Why You are Not Being Found in the Search Engine Results Pages No Matter How Much Content You Put on Your Blog…

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